It is important for a company to make sure that, in addition to the product itself, there is an adequate supply of complements to win a format war.

Question

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Complements are products or services that enhance the value of the original product, and their availability can influence consumer decision-making in a format war. If a company has a superior product, but lacks the necessary complements, it may ultimately lose out to competitors who have both. Therefore, ensuring an adequate supply of complements is crucial for winning a format war.

It Is Important for a Company to Make Sure That