A fragmented industry is composed of a large number of small and medium-sized companies.
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Q2: Innovators and early adopters have very different
Q3: By their choices of competitive actions and
Q6: Both innovators and early adopters are customers
Q6: Laggards are technologically sophisticated customers willing to
Q7: A new product's relative advantage refers to
Q9: Early adopters are customers who purchase a
Q11: The challenge in a fragmented industry is
Q13: Development of a mass market is the
Q16: Laggards are the customers who are the
Q19: Fragmented industries typically have high barriers to
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