Which of the following is NOT a main approach to market segmentation?
A) Marketing a product targeted toward average or typical customers
B) Marketing a product to a group of people who are more likely to purchase it
C) Making customized products to suit the unique requirements of customers
D) Making products to meet the specific needs of a narrow group of customers
E) Making one product aimed toward a general, rather than a specific subset of customers

Question

Quizplus · Accepted Answer

Making one product aimed toward a general, rather than a specific subset of customers, is not a main approach to market segmentation. Market segmentation involves dividing a broad target market into smaller, more defined groups of consumers with similar needs and wants.

Which of the Following Is NOT a Main Approach to Market