Market segmentation refers to the process of subdividing a market into clearly identifiable groups of customers with similar needs, desires, and demand characteristics.
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Q2: Mike's Eatery, a fast-food chain, neither customizes
Q3: A company develops a new innovative technique
Q4: Companies that follow a standardization strategy ignore
Q5: A differentiation strategy allows a company to
Q6: By focusing on a niche, and customizing
Q7: The generic business-level strategies are cost leadership,
Q8: In commodity markets, competitive advantage goes to
Q9: A generic business-level strategy is a strategy
Q10: A company has a competitive advantage if
Q11: The brand loyalty enjoyed by the differentiated
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