What is the purpose of frequent purchase programs offered by airlines,supermarkets,credit card issuers,retailers,casinos,and other companies?
A)To track customers for CRM purposes
B)To build customer loyalty to improve financial performance
C)To deter customer attrition
D)All are purposes

Question

Quizplus · Accepted Answer

All of the purposes mentioned are valid reasons why companies offer frequent purchase programs. These programs are designed to encourage customers to continue making purchases, while providing companies with valuable information to improve customer relationships and financial performance. By tracking customer behavior, companies can better understand their needs and preferences, which allows them to offer more targeted marketing and product offerings. Additionally, by rewarding loyal customers, companies can build stronger relationships and reduce the risk of attrition. Overall, frequent purchase programs are an effective tool for building customer loyalty and improving business outcomes.

What Is the Purpose of Frequent Purchase Programs Offered by Airlines,supermarkets,credit