A benefit of in-store tracking to provide an enhanced shopping experience for the consumer is that companies do not have to be concerned about privacy issues.

Question

Quizplus · Accepted Answer

In-store tracking can raise privacy concerns for consumers, as their movements and behaviors are being monitored. Companies must ensure that they are transparent about what data they are collecting, how it will be used, and how consumers can opt-out of being tracked. Failure to do so could result in consumers feeling uncomfortable or violated, which could harm the company's reputation and lead to loss of business.

A Benefit of In-Store Tracking to Provide an Enhanced Shopping