The Foursquare app makes use of the mobile device's GPS system to determine the user's location.Foursquare can use this information to target consumers with timely and relevant promotional messages.This is an example of __________ marketing.
A)Personal
B)Location-based
C)Augmented reality
D)Relationship

Question

Quizplus · Accepted Answer

Location-based marketing involves using the user's current location to deliver targeted, personalized messages or promotions. Foursquare is a prime example of a location-based marketing tool, as it uses GPS to track the user's location and deliver recommendations for nearby places to visit or promotions to take advantage of in that area.

The Foursquare App Makes Use of the Mobile Device's GPS