Marketers monitor social activity in order to identify _______ -- that is,people who repeatedly discuss or promote a particular topic.
A)Brand advocates
B)Technical experts
C)Communities
D)Crowds

Question

Quizplus · Accepted Answer

Brand advocates are people who repeatedly discuss or promote a particular brand or product. By monitoring social activity, marketers can identify these individuals and engage with them further to enhance brand loyalty and increase word-of-mouth marketing. Technical experts, communities, and crowds may also be identified through social monitoring, but they do not necessarily promote a particular topic or brand.

Marketers Monitor Social Activity in Order to Identify _______ --