PPC advertisers use each of the following metrics to gauge the effectiveness of their campaigns except ________:
A)Click through rates
B)Cost of customer acquisition
C)Keywords that lead to sites
D)Return on advertising spend

Question

Quizplus · Accepted Answer

All of the given metrics are commonly used by PPC advertisers to measure the performance of their campaigns except for keywords that lead to sites. While analyzing the effectiveness of PPC campaigns, advertisers typically evaluate click-through rates (CTR) to determine the number of clicks generated from ad impressions, cost of customer acquisition (COCA) to know the amount needed to acquire a customer, and return on advertising spend (ROAS) to measure the revenue generated from the investment made on advertisements. However, the specific keywords that lead to sites are not considered a metric but rather a part of the campaign strategy.

PPC Advertisers Use Each of the Following Metrics to Gauge