Methods for calculating the effectiveness or ROI of search engine marketing include all of the following except ________.
A)market share
B)changes in site traffic
C)click-through rates
D)purchasing behavior

Question

Quizplus · Accepted Answer

Market share is not a direct measure of the effectiveness of search engine marketing, as it is influenced by various external factors such as competition, industry trends, etc. The other options (B, C, D) are commonly used methods to calculate the effectiveness or ROI of search engine marketing.

Methods for Calculating the Effectiveness or ROI of Search Engine