MEDIATA was able to clean up their dirty data by more accurately connecting to customers via IP addresses,resulting in a 20 percent increase in marketing campaign effectiveness.This shows the usefulness of _____________.
A)Data governance
B)Master data management
C)Enterprise architecture
D)Data standardization

Question

Quizplus · Accepted Answer

Data governance is the process of managing and controlling data assets within an organization. It ensures that data is accurate, consistent, and reliable, and that it is used in a way that supports the organization's objectives. In this case, MEDIATA was able to improve the effectiveness of their marketing campaigns by more accurately connecting to customers via IP addresses. This was possible because they had implemented a data governance program that ensured that their customer data was accurate and consistent.

MEDIATA Was Able to Clean Up Their Dirty Data by More