A baking company has different product ranges like whole-wheat pizzas for the diet-conscious and rich cookies for children and youngsters. The company is catering to different groups of customers known as:
A) investors.
B) entrants.
C) sectors.
D) market segments.
E) substitutes.

Question

Quizplus · Accepted Answer

The company is catering to different groups of customers which are known as market segments. Market segmentation is the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes.

A Baking Company Has Different Product Ranges Like Whole-Wheat Pizzas