The two basic types of sampling that marketing researchers use are
A)random and nonrandom.
B)probability and nonprobability.
C)stratified and quota.
D)even and odd.
E)planned and spontaneous.
The objective of sampling in marketing research is to
A)obtain responses from as many people as possible.
B)control independent variables that might influence research results.
C)select representative units from a total population.
D)ensure that measures in the study are reliable.
E)provide data that can be used to test the hypotheses being investigated.
In what type of sampling does every element have a known chance of being selected for study?
Which sampling design gives every member of the population an equal chance of appearing in the sample?