An advertisement in which the benefits of using Advil instead of Tylenol are discussed is ____ advertising.
A) advocacy
B) primary-demand
C) comparative
D) reminder
E) institutional

Question

Quizplus · Accepted Answer

Comparative advertising is when a company directly compares their product with a competitor's product to highlight the benefits and advantages of their own product. In this case, the advertisement is comparing Advil and Tylenol and discussing the benefits of using Advil, making it a comparative advertising.

An Advertisement in Which the Benefits of Using Advil Instead