Under an administered vertical marketing system, an outside agent manages the marketing channel, including production and distribution.

Name: Under an administered vertical marketing system, an outside agent manages the marketing channel, including production and distribution.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In an administered vertical marketing system, coordination and management across the marketing channel are achieved through the size and power of one of the parties involved, not through an outside agent.

Under an Administered Vertical Marketing System, an Outside Agent Manages