Which of the following is the most likely basis on which a market for boats can be segmented?
A) The end use of the product
B) The size of the product
C) The product's proximity to a retail outlet
D) Religion
E) The color of the product

Question

Quizplus · Accepted Answer

The end use of the product is a common basis for segmenting markets for boats, as different types of boats are designed for specific purposes such as recreational boating, fishing, or transportation.

Which of the Following Is the Most Likely Basis on Which