General Motors uses multiple marketing mixes for its various divisions and focuses these marketing mixes on various segments of the automobile-purchasing market. General Motors uses
A) concentrated market segmentation.
B) an undifferentiated approach.
C) differentiated market segmentation.
D) segmentation by function.
E) mixed market segmentation.

Question

Quizplus · Accepted Answer

General Motors uses differentiated market segmentation, as it tailors its marketing mix to different segments of the automobile-purchasing market. This means that different marketing mixes are created for different groups of consumers based on factors such as their age, income level, and lifestyle. This approach allows General Motors to effectively target different customer segments and meet their specific needs and preferences.

General Motors Uses Multiple Marketing Mixes for Its Various Divisions