The Bitty-Baby Store wants to update its way of doing business from the methods of the sales era to the more current methods of the marketing concept. Which of the following tactics will not be a step in the right direction?
A) Creating cross-departmental teams to generate more new-product ideas
B) Doubling its advertising budget to reach its customers more frequently
C) Attempting to obtain more information from present customers
D) Finding new distribution methods that improve delivery times
E) Modifying pricing structures to increase sales

Question

Quizplus · Accepted Answer

Doubling the advertising budget to reach customers more frequently is a tactic from the sales era and does not necessarily align with the marketing concept. The marketing concept focuses on satisfying customer needs and wants through creating value and building relationships, rather than solely focusing on advertising and sales. Therefore, increasing advertising without a clear value proposition or understanding of customer needs may not be a step in the right direction.

The Bitty-Baby Store Wants to Update Its Way of Doing