In deciding on a product line, managers should balance ____ and product requirements.
A) convenience goods
B) specialty goods
C) customer preferences
D) demographics
E) last year's sales

Question

Quizplus · Accepted Answer

When deciding on a product line, managers should balance customer preferences and product requirements as these factors are crucial to the success of the product line. Convenience goods and specialty goods may be relevant considerations, but understanding customer preferences and ensuring that the product meets the necessary requirements are critical to achieving success in the marketplace. Demographics and last year's sales may also provide some insights, but they should not be the primary factors in product line decision-making.

In Deciding on a Product Line, Managers Should Balance ____