When 3M satisfies consumers' needs for notepads that will not get lost easily by converting paper and glue into Post-It Notes, it is creating
A) reminders for employees.
B) technological advancement.
C) productive output.
D) form utility.
E) possession utility.

Question

Quizplus · Accepted Answer

3M is creating form utility by transforming paper and glue into Post-It Notes, which satisfy consumers' needs for notepads that will not get lost easily. Form utility refers to the value created by converting raw materials and components into finished goods and services.

When 3M Satisfies Consumers' Needs for Notepads That Will Not