A medium-sized hardware manufacturer wants to become deeply involved in exporting, but it does not yet wish to actually manufacture any of its products overseas. The company wants to maintain control over its sales while gaining experience in foreign markets. Which option would be best for this company?
A) Licensing its products for sale in foreign countries
B) Selling its products outright to an export/import merchant
C) Establishing its own sales offices in foreign countries
D) Developing totally owned facilities in a foreign market
E) Hiring an export/import agent to assist with foreign sales

Question

Quizplus · Accepted Answer

Establishing its own sales offices in foreign countries allows the company to maintain control over its sales and gain experience in foreign markets without manufacturing overseas.

A Medium-Sized Hardware Manufacturer Wants to Become Deeply Involved in Exporting