Which of the following techniques might be most useful in helping a restaurant determine how to position itself in the marketplace?
A)factor analysis
B)multiple regression analysis
C)conjoint analysis
D)perceptual mapping

Question

Quizplus · Accepted Answer

Perceptual mapping is useful for visualizing the position of a restaurant relative to competitors in terms of various attributes, helping to identify market positioning opportunities.

Which of the Following Techniques Might Be Most Useful in Helping