Research on fear appeal in advertising suggests that a moderate amount of fear is most effective at achieving persuasion.That is,using not enough fear or too much fear in advertising will not be effective.This is an example of what type of relationship that regression might find?
A)positive linear
B)negative linear
C)curvilinear
D)no relationship
E)none of these

Question

Quizplus · Accepted Answer

A curvilinear relationship suggests that there is an optimal level of fear appeal that is most persuasive, while using too little or too much fear is less effective. This is consistent with the research on fear appeal in advertising.

Research on Fear Appeal in Advertising Suggests That a Moderate