Attitudes are likely to predict purchase behavior only when subjects are highly involved with the product category.

Question

Quizplus · Accepted Answer

When individuals are highly involved with a product category, their attitudes are likely to be more strongly linked to their purchase behavior because they have more knowledge and experience with the product and are more motivated to make informed choices. However, when individuals have low involvement with a product category, other factors such as price and convenience may have a greater impact on their purchase decisions.

Attitudes Are Likely to Predict Purchase Behavior Only When Subjects