To demonstrate that an increase in advertising causes a sales increase,one must be able to show that the increase in advertising occurred before the increase in sales.Which of the preconditions for causation is being illustrated?
A)correlation
B)appropriate time order of occurrence
C)elimination of all possible causal factors
D)elimination the effects of the independent variable
E)none of these

Question

Quizplus · Accepted Answer

For causation to be established, it is essential that the cause (increase in advertising) must precede the effect (increase in sales). Therefore, the appropriate time order of occurrence is being illustrated. The other preconditions, such as elimination of all possible causal factors and elimination of the effects of the independent variable, are not being addressed in this scenario.

To Demonstrate That an Increase in Advertising Causes a Sales