In a boundary-spanning process, the marketing team member who meets with an engineer to seek information about new materials is engaging in
A) groupthink activities.
B) decision informity activities.
C) social loafing activities.
D) action processes.
E) scout activities.

Question

Quizplus · Accepted Answer

Scout activities refer to things team members do to obtain information about technology, competitors, or the broader marketplace. A marketing team member who meets with an engineer to seek information about new materials is engaging in scout activities.

In a Boundary-Spanning Process, the Marketing Team Member Who Meets