Tran needs to increase his team's creativity. He calls them in to a meeting and tells them to shout out as many ideas as they can think of for a new project. No one is to analyze or criticize any ideas while this exercise is going on. Tran is using the brainstorming technique.

Question

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Tran is using the brainstorming technique. An alternative would be using the nominal group technique where the team members first think up ideas on their own, then meet to contribute them one by one in round-robin format to a list of ideas.

Tran Needs to Increase His Team's Creativity