In-depth interviews typically are less expensive than focus groups.

Name: In-depth interviews typically are less expensive than focus groups.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In-depth interviews are typically conducted one-on-one, which requires more time and effort from the interviewer. Focus groups, on the other hand, can include multiple participants and therefore share the costs among them, potentially making them less expensive per participant.

In-Depth Interviews Typically Are Less Expensive Than Focus Groups