Which of the following is not an advantage of depth interviews over focus groups?
A)heightened group-dynamics effect
B)group pressure is eliminated
C)heightened attention of respondent
D)no need for expensive focus group facility
E)All of these are advantages of depth interviews over focus groups.

Question

Quizplus · Accepted Answer

Heightened group-dynamics effect is not an advantage of depth interviews over focus groups since depth interviews involve one-on-one interaction between the researcher and the respondent, whereas focus groups involve group interaction.

Which of the Following Is Not an Advantage of Depth