A limitation of focus groups is:
A)the need for multivariate statistical expertise.
B)the length of time they take to implement.
C)the lack of representation of the population of interest.
D)none of these

Question

Quizplus · Accepted Answer

Focus groups may not be representative of the population of interest because they usually involve a small group of individuals who may not be a diverse sample or may not be able to provide insights that are representative of the entire population. This is a limitation of focus groups. The other options are not relevant limitations of focus groups.

A Limitation of Focus Groups Is