Which of the following is the primary reason or underlying rationale for conducting focus groups?
A)allow for individualized analysis
B)able to provide more precision than quantitative studies
C)interaction among group members
D)ambiance of the focus group promotes direct questioning
E)none of these

Question

Quizplus · Accepted Answer

The primary reason for conducting focus groups is to facilitate interaction among group members. This interaction allows for rich and in-depth discussion, clarification, and exploration of the topic being studied. It also creates a dynamic where ideas and opinions can be shared and built upon, leading to a more nuanced understanding of the topic. While individualized analysis is possible with data generated by focus groups, it is not the primary reason for conducting them. Focus groups are also not necessarily able to provide more precision than quantitative studies, and the ambiance of the focus group is important but not the main reason for conducting the research.

Which of the Following Is the Primary Reason or Underlying