A marketing researcher wants to know what percentage of consumers would purchase a car that has not yet been produced.She would likely have a hard time finding secondary data to address this due to __________.
A)lack of availability
B)lack of relevance
C)inaccuracy
D)insufficiency
E)none of these

Question

Quizplus · Accepted Answer

Secondary data refers to data that has already been collected for some other purpose, and may include data from various sources like government publications, industry reports, and published research studies. However, it is unlikely that there is existing data on the percentage of consumers willing to purchase a car that has not yet been produced, as it is a hypothetical scenario. Therefore, the researcher would have a hard time finding secondary data due to the lack of availability.

A Marketing Researcher Wants to Know What Percentage of Consumers