Members of which of the following age cohorts are part of today's grey market?
A)Generation Z
B)Generation Y
C)Generation X
D)The War Baby Generation

Question

Quizplus · Accepted Answer

The War Baby Generation, also known as the Silent Generation, were born between 1928 and 1945 and are currently in their mid-70s to mid-90s. They are the ones who make up today's grey market as they are older consumers with significant purchasing power and are often overlooked by marketers. Generation Z, Y, and X are younger than the Silent Generation and are not part of the grey market.

Members of Which of the Following Age Cohorts Are Part