Marketers must know the needs and wants of their customers.Which of the following presents the most accurate picture of the typical elderly consumer today?
A)Most are old, infirm, depressed, stay-at-home people who live a hand-to-mouth existence.
B)Most are active, interested in what life has to offer, and are enthusiastic consumers with the means and willingness to buy many goods and services.
C)Most live with their children, have little savings and have an increasingly difficult time adjusting to the changing technical world around them.
D)Most have refused government support and are isolated.They don't trust anyone under 60.

Question

Quizplus · Accepted Answer

This option presents the most accurate and positive picture of the typical elderly consumer today. Research has shown that the elderly population is increasingly active and interested in new experiences, and they have the means and willingness to consumer goods and services. This demographic is not defined by being old, infirm, or depressed; in fact, many elderly individuals are living fulfilling lives and contributing to their communities. This option also avoids negative stereotypes about elderly individuals being unable to adapt to technology or refusing government support.

Marketers Must Know the Needs and Wants of Their Customers