Which of the following best explains why marketers view teens as 'consumers-in-training'?
A)Teenagers have little influence on their families' purchase decisions, but they carefully watch and model the consumer behaviour of their parents.
B)Marketers typically do not begin targeting consumers until they are teenagers.
C)Teenagers have little discretionary income, so they have few opportunities to make independent purchase decisions.
D)Teenagers often develop brand loyalty during their adolescence, committing to a brand and continuing to purchase it for decades to come.

Question

Quizplus · Accepted Answer

Teenagers often develop brand loyalty during their adolescence, committing to a brand and continuing to purchase it for decades to come. Marketers view teens as 'consumers-in-training' because they see them as potential lifelong customers who can be influenced at a young age.

Which of the Following Best Explains Why Marketers View Teens