Sally loved global brands.She saw them as quality products that held the 'romance' of the country of origin.She never really took the time to research the companies that produced them and knew very little about the production or distribution processes of the brands.Sally would fit into which major segment for global consumers?
A) Global citizens
B) Global dreamers
C) Antiglobals
D) Global agnostics

Question

Quizplus · Accepted Answer

Sally's love for global brands because of their perceived quality and romance reflects the characteristics of global dreamers, who prioritize the aspirational and emotional appeal of brands over practical considerations such as production processes and ethical sourcing.

Sally Loved Global Brands