Consumption at the extreme low end of the involvement continuum is characterised by ________,where decisions are made out of habit.
A) inertia
B) flow
C) formation
D) actualisation

Question

Quizplus · Accepted Answer

Inertia refers to a state of being unmoved or immobile, and in the context of consumer behavior, it refers to the tendency to make decisions based on habit, without much thought or involvement. Therefore, consumption at the extreme low end of the involvement continuum is characterised by inertia. Flow (B), formation (C), and actualisation (D) do not relate specifically to this concept.

Consumption at the Extreme Low End of the Involvement Continuum