As May-Lee considers her purchase of perfume, she shifts back and forth between thinking about claims made by the different brands, remembering ads she has seen, and considering her emotional responses to the various brands.Which of the following processes most accurately describes what May-Lee is going through?
A)Spreading activation
B)Advertising decay
C)Polar parallels
D)Scalar processing

Question

Quizplus · Accepted Answer

May-Lee is experiencing spreading activation, which is the process of activating related thoughts or memories as she considers her purchase of perfume. This is evident in her shifting between thinking about claims made by different brands, remembering ads she has seen, and considering her emotional responses.

As May-Lee Considers Her Purchase of Perfume, She Shifts Back