"It's time for the Christmas shopping list," thought Martha's mother,so she asked Martha for a quick list of her favourite perfumes.Martha gave her mother six names that were all her 'favourite.' This group constitutes Martha's ________ for perfume.
A) position set
B) activation set
C) rational set
D) evoked set

Question

Quizplus · Accepted Answer

The evoked set is the group of brands that the consumer is aware of and considers when making a purchase decision. In this case, Martha's six favourite perfumes represent her evoked set for perfume. Option A) Position set refers to the ranking of brands in consumers' minds, B) Activation set refers to brands that the consumer has recently been exposed to and remembers, and C) Rational set refers to brands that the consumer believes would be logical or practical to purchase based on certain factors such as price, quality, or availability. These options do not fit Martha's situation as she is not ranking the brands (A), basing her choices on recent exposure (B), or choosing based on practical factors (C).

"It's Time for the Christmas Shopping List," Thought Martha's Mother,so