Some colour combinations come to be so strongly associated with a corporation that they become known as the company's ________.
A) position
B) signature
C) trade dress
D) schema

Question

Quizplus · Accepted Answer

Trade dress is the legal term used to refer to the visual appearance of a product or its packaging, including color combinations, graphics, shapes, and other design elements. When a particular color combination becomes strongly associated with a corporation or brand, it is often considered part of its trade dress. Examples of well-known trade dress include the bright red color of Coca-Cola cans and the distinctive shape of the Coca-Cola bottle. Other examples include the blue and white of IBM, the yellow and green of John Deere, and the red and white of Dairy Queen.

Some Colour Combinations Come to Be So Strongly Associated with a Corporation