The senator was having trouble getting support for his pet piece of legislation, called The Omnibus Tax Increase Act. After soliciting input from his staff, he renamed it An Act to Protect the American Way of Life. Suddenly, public opinion was on his side, and he soon had the votes he needed. The reason lies in a decision-making bias known as
A) recency.
B) contrast.
C) framing.
D) anchoring.
E) representativeness.

Question

Quizplus · Accepted Answer

Framing is the tendency to make different decisions based on how a question or situation is phrased. In contrast to An Act to Protect the American Way of Life, The Omnibus Tax Increase Act would not sound very appealing to most voters-even though they are exactly the same piece of legislation.

The Senator Was Having Trouble Getting Support for His Pet