The notion that decision makers simply do not have the ability or resources to process all available information and alternatives to make an optimal decision is known as
A) intuition.
B) satisficing.
C) bounded rationality.
D) social identity theory.
E) the rational decision-making model.

Question

Quizplus · Accepted Answer

Although most employees perceive themselves as rational decision makers, the reality is that they are all subject to bounded rationality. Bounded rationality is the notion that decision makers simply do not have the ability or resources to process all available information and alternatives to make an optimal decision.

The Notion That Decision Makers Simply Do Not Have the Ability