Many proposals, especially those that are unsolicited, are unsuccessful not because the audience accepts a different proposal, but because the audience decides to do nothing at all.

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Many proposals, especially those that are unsolicited, are unsuccessful not because the audience accepts a different proposal, but because the audience decides to do nothing at all. Help the audience understand why this problem deserves attention and how the benefit of fixing it will outweigh the proposed cost.

Many Proposals, Especially Those That Are Unsolicited, Are Unsuccessful Not