In a proposal, identifying the audience's gain ________ identifying the audience's pain.
A) is just as important as
B) is much more difficult than
C) should be secondary to
D) is far more important than
E) should never be done in conjunction with

Question

Quizplus · Accepted Answer

A) When you discuss how you will solve the audience's problem or meet their need, you are identifying the audience's pain. However, it is equally important in a proposal to identify how the audience will benefit, in other words, identify their gain.

In a Proposal, Identifying the Audience's Gain ________ Identifying the Audience's