Which of the following would most likely appeal to an audience's sense of self-esteem?
A) an ad for a home security system, likening the service to having a bodyguard outside your house
B) an ad for a virus protection software, citing a long list of corporate clients
C) an ad for frozen meals, claiming they taste homemade
D) an ad for a university, emphasizing the respect its graduates have in the business world
E) an ad for a laundry detergent, suggesting it will make your clothes look brand new

Question

Quizplus · Accepted Answer

D) An advertisement that focuses on the respect you earn - and the self-respect you will feel - from receiving your education at their university appeals to the audience's sense of self-esteem.

Which of the Following Would Most Likely Appeal to an Audience's