Which of the following ad campaigns would most likely appeal to an audience's desire for self-actualization?
A) "Just do it" (Nike)
B) "We try harder" (Avis Car Rental)
C) "You deserve a break today" (McDonald's)
D) "Don't leave home without it" (American Express)
E) "Got milk?" (California Milk Processor Board)

Question

Quizplus · Accepted Answer

A) Advertisements that appeal to people's desire to make the most of their abilities target their sense of self-actualization. Nike's "Just do it" campaign specifically encouraged people to exercise and strive for physical fitness, but in a greater sense, it encourages people to show grit, determination, and passion in their pursuits.

Which of the Following Ad Campaigns Would Most Likely Appeal