You work for Say Cheese!, an online digital photo developing service, that also sells specialty photo products. You receive an email from a customer who entered a coupon code when placing her recent order, but didn't receive the 15% discount it promised. In researching the claim, you find that the coupon was for orders with merchandise worth $50 or more. The customer's merchandise was worth only $47. But since she is a customer who has ordered from Say Cheese! before, you decide to grant her claim to receive the 15% discount on her order.
-Which of the following statements would be inappropriate to end this message?
A) Thank you for choosing Say Cheese! for your photographic needs.
B) Remember that Say Cheese! made this exception for you the next time you have photo needs.
C) We at Say Cheese! thank you for this order and for your continued business.
D) Thank you for shopping at Say Cheese!, where customer satisfaction is the number one priority.
E) We value your loyalty at Say Cheese! and hope to do business with you again.

Question

Quizplus · Accepted Answer

B) These messages should end with a friendly close, expressing appreciation for the customer's business. This choice is not appreciative of the customer, but implies that the customer should be appreciative of the favor Say Cheese! did by granting the request. The other choices are more likely to strengthen customer loyalty.

You Work for Say Cheese!, an Online Digital Photo Developing