Why should a persuasive letter like this focus on audience benefits?
A) People are selfish and won't be interested in the message if they know that you are also getting benefits from the arrangement.
B) People won't pay attention to the message if it informs them about future threats so it is important to include benefits.
C) To convince someone to do what you want, you have to show them what is in it for them.
D) To influence someone's behavior, you should overstate the benefits if necessary.
E) People are more likely to accept your idea if you let them know how it will benefit you.

Question

Quizplus · Accepted Answer

C) People are more likely to go along with your proposal if they understand the advantages they - or their business - will gain from granting your request.

Why Should a Persuasive Letter Like This Focus on Audience