According to the value-percept theory, the relation between dissatisfaction, value (importance), and value (want) is given by the following: A) Dissatisfaction = (V_want - V_perceive) × (V_importance) B) Dissatisfaction = (V_want - V_have)/(V_importance) C) Dissatisfaction = (V_want - V_have)^(V_importance) D) Dissatisfaction = (V_want - V_have) × (V_importance) E) Dissatisfaction = (V_want - V_perceive)/(V_importance)

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Quizplus · Accepted Answer

Big differences between wants and haves create a sense of dissatisfaction, especially when the value in question is important. This is represented by the equation given by Dissatisfaction = (V_want - V_have) × (V_importance).

According to the Value-Percept Theory, the Relation Between Dissatisfaction, Value