"Puffery" is an example of which of the following deceptive or misleading advertising techniques?
A)ambiguity
B)exaggeration
C)psychological appeals
D)concealed facts

Question

Quizplus · Accepted Answer

Puffery involves exaggerated or vague statements that are not meant to be taken literally, such as "our product is the best" or "we have the lowest prices." Although these statements may not be accurate, they are not necessarily considered deceptive or misleading as they are not specific enough to be fact-checked or disproven. Therefore, the term "puffery" is often associated with the deceptive or misleading advertising technique of exaggeration.

"Puffery" Is an Example of Which of the Following Deceptive